Case specifically designed for introductory accounting course. We recommended reviewing the user guide visual as a first step to understand the purpose and design of eight mini cases. The Overview takes a traditional introductory accounting course and outlines when to use each of the individual eight cases in your curriculum.
An important objective of an introductory accounting course is to illustrate the link between financial accounting and company value. Accounting income explains companies’ stock price better than any other available metric. In Mini Case 1, students see how alternative data (satellite imagery) allows investors and analysts to better predict earnings components before they are announced, giving them a competitive advantage in predicting stock price movements. Overall, the case illustrates the power of combining accounting with technology and alternative data to make better business decisions.
Suitable courses: Introductory Financial
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